December 2, 2018

Buzzzzzz, it’s 4am and the alarm goes off. It’s BLACK FRIDAY! Time to hit the stores to buy every bobble and bangle we can find. Do we need it? NO. Do we buy it anyway? YES!

I am as guilty as the next person of buying things I don’t need. Lots of people today need to own the latest gadget, designer clothes and/or coolest toys. Why? One reason is that advertisers take advantage of consumers as early as grade school by means of trends, commercials and magazine ads. We want to keep up with others. Many define who they are by what they have or have not. Webster (remember him?) defines consumerism as “the theory that an increasing consumption of goods is economically desirable.” Also: “a preoccupation with and an inclination toward the buying of consumer goods”. Many of us fit the definition—especially at this time of the year. We have become so entrenched in materialism, we have forgotten about what and whom CHRISTmas is really supposed to be about. We are so busy shopping, we forget about the need in our society, our community, and our  eighborhood even as those needs continue to increase.

This year, let’s be mindful of our giving and remember that it truly is the thought that counts.

“Maybe Christmas, the Grinch thought, doesn’t come from a store maybe Christmas perhaps means a little bit more.” Dr. Seuss




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